Exposure

As an emerging artist, I feel a bit like a butterfly that can't quite get her wings to open. I know people like my artwork, because I sell quite a bit of it, and I have never had anything returned, which seems like a miracle to me. However, people can only buy what they see, and to see something, they have to be at a certain place and at a given time. Like real estate, it is all about location, location, location.

To gain a better location, and more exposure, I moved my studio to a better location at the Mill. I do a lot of inexpensive marketing - cards, brochures, signs for shows at my studio, even refrigerator magnets and bookmarks (which at a big hit!). I recently placed some prints in a local frame shop, and have already seen some action. Sales pros say it takes 5-7 "impressions" for people to buy. I think it varies greatly. I have had people literally rip things off the wall to purchase, while others come back several times before they pull the trigger.

Still, it is a big world, with lots of places to spend money, and thousands of artists vying for a piece of the pie. I think exposure is critical to success - shows, open studios, parties, art leagues, charity events,"pity paintings" - the list of exposure opportunities is endless. And while moving paintings all over the place to gain exposure is, at times, a nuisance, eventually, people will know who you are.

While I don't intentionally use gimmicks, I have inadvertently used them. I dyed my graying hair red, with blonde highlights, and subsequently, people remember me, especially if it comes out a bit magenta! I use lots of texture when I paint, and intense color. I am locally known for my unusual color choices (which don't seem so unusual to me). If I produce a work that is not wild with color, people are concerned. (I have been asked if I was depressed when I painted a painting in "normal" colors! I attached the painting, which is pretty tame, compared to what I normally do.)

The biggest barriers to exposure that I face, is not having gallery representation (which I admittedly, I have not sought out), and that I cannot keep my studio open every weekend and holidays for visitors to the Mill. Having said that, my short hours keep me sane, and not having to "produce" for a gallery frees me up to really experiment and have fun.

I like exposure in small doses. And I am very patient. I know someday, my wings will open, and I will take flight. It is only a matter of time.
Artfully yours,

Cathy Harville

www.harvilleart.com

Immersion

As a painter, I have experienced immersion in many ways:

- I am startled when someone walks into my studio unexpectedly;

- I often forget to eat lunch, or to eat at all;

- I make coffee, and forget to drink it;

- I constantly lose track of time, despite the very accurate "Whatever" clock I have beside me (all the numbers are falling off, so I really never know what time it is);

- I realize I was supposed to meet someone, and forgot;

- After a while, I realize I have been cleaning my brush in my coffee;

- My phone rings, and I am immediately annoyed;

- and, I put off bathroom breaks until the very last minute! (Just let me finish this one area!) Come on, I know you have done that, too!

I also experience immersion while I am kayaking - no, not in the water, but in the act of observing nature. I will often sit, and listen to the wind rustling the trees and grasses. I hear the beating of a swan's wings as it screams at my approach. I watch the reflections in the water change like liquid mercury. I watch the schools of minnows move across the surface of the water, as a bigger fish is hunting them, no doubt. If the light is right, I take some photos. (It is too hard to paint in my kayak!) And, I forget all about everything, except the moment I am in.

This nature immersion serves me well in the studio. I can easily recall the smell of the water, and the taste of the air. I can recall the light shifting, and reflections gleaming. And although I have my pitiful reference photos to work from, it is the immersion I experienced on the water that helps me to capture the essence of the scene I am painting.

Thank goodness for immersion. Like yoga, it is an opportunity to escape, and just be.

Namaste,

Cathy Harville

Observation

I often sit in my kayak for hours, just watching the grasses, water and trees. I like to feel the sun, the breeze, and watch nature as it moves through the day. Whenever I paint river grasses, and reflections in the murky water, they look nothing like the photograph. In fact, when viewers of my work say that it looks like a photograph, I shudder in silence, and sheepishly say thank you. Then I go to the ladies room to vomit.

But most people say - "I love your colors", and then they keep looking, searching for words to describe what they see. At this point I tell them that I try to capture the "aliveness" of the water and grasses, and how they move and interact. Often they get it. Sometimes not, and they ask, "why is the water purple?". Another session in the ladies room, losing my lunch!

All kidding aside, I love to paint with a reference photo nearby, just in case my brain needs a refresher in real life. Then I go back into "Cathy's world", to paint what my heart sees and feels.I rarely look at the photo while I am painting. And my heart rarely disappoints me!

Artfully yours,
Cathy Harville

Thank you!

As I look upon the first snow of season, I am reminded how quickly time passes, and how so many people have played a role in my life in 2009. I want to take a few minutes to thank a bunch of people, for supporting me in my art, and for supporting the local art community (in no particular order):

To Howard County Arts Council - for their tireless efforts to help emerging artists on a shoe string, and their enthusiasm for my work.

To Denee Barr, who is a networking genius, and one of the most positive people I know.

To Laurinda Lee, who has become a good friend, teacher, and listener.

To Robert Genn, who lovingly posts his twice weekly newsletters

To Suzie Lane-Rose, an artist that loves to play as much as I do

To Sara Moran, my good friend who has stood by me through crises and joyful moments

To Karen Schegel, who makes my time at Savage Mill even more fun than it already is

To Jimmy, the Mill security guard, who always has the right thing to say when I need to hear it

To Roger Chase, who has endured my countless requests for impossible frames

To Felton Barner, who is one of the most talented photographers, and one of the nicest guys around

To Nancy Lazarus, who always seizes the opportunity to help, share, and give. You are truly an angel

To my friend Adrienne, whose heart is as big as the moon, and for sharing her precious new family with me

To all my clients, who keep track of my work, and show up at my receptions, and embrace my art with big hugs

To my family, whose love and friendship are unsurpassed,

To my mom, who kept my art spark alive, even when I doubted myself

To my daughter, Adrienne, who is bravely living her dream her way

And, to my husband, Dick, who is my best friend, my confidant, my lover, and my benefactor. Without him, the dream life I am living would be next to impossible.

There are many more people who I cherish and want to thank, but I have already written enough to bore the most patient person! I am looking forward to a fabulous 2010, full of creativity, fun, and love!

Artfully yours,

Cathy

Every Year

Every year, the holidays roll around, and it always seems to surprise us! The few weeks of the holiday season promise fun, frustration, laughter, anxiety, tears, and joy. No other time of year affects us like the holidays.

This year, I feel like a scrooge. Since diabetes runs in my family, I am skipping cookie baking. The lousy economy has left us with little to splurge on decorations. A basement flood has molded what decorations we did have. It just seems that putting up lights and trees for a few weeks is just too much trouble.

All of this baa-humbug has allowed me more time for the more important aspects of the holidays - celebrating with those friends that have supported us through thick and thin all year, reconnecting with family, and enjoying seeing the deer forage during an early snowfall.

I like to take stock of the meaning of things every so often. It is the little things that make the holidays shine. My mom made us a boxwood Christmas tree, since she knew we wouldn't be putting a tree up this year. (Lucy, our dog, discovered it, so it is a bit off balance now!)

And, I am allowing myself more time to paint. In previous years, every minute leading up to Dec. 25th was spent shopping and wrapping, and fretting over what we have bought for our family and friends. This year, simple art gifts and books, and even cash for the kids, has replaced the hours of shopping and waiting in line behind impatient customers.

So going into this holiday season, I feel a renewed strength, and a peacefulness that has eluded me in previous years. I hope that you also find peace during this frenetic season. If you are the anxious type, remember - it will only last a few weeks!

Artfully yours,

Cathy Harville

www.harvilleart.com

mysilpada.com/cathy.harville

cathy.harville@gmail.com

News from Land of Pleasant Living!

Welcome to my first newsletter, from the Land of Pleasant Living, in the Chesapeake Bay area. I hope you find my news entertaining and interesting, and not too shameless, as I promote my art, and my favorite non-profit organizations.

MFA Collector’s Dinner – November 1, 2009

Wow! At Annapolis Subaru, over 200 people browsed through 149 pieces of artwork, at the 33^rd Annual Collector’s Choice Dinner. MFA artists donated artwork, and by lottery, patrons chose their favorite piece to take home with them. Two of my pieces, “Golden Waves”, and “Crooked Path”, now have new homes, and wonderful adoptive parents. The really fun part was meeting the patrons that chose my artwork. Another really fun part was just taking in the beautiful artwork! It was spectacular! Next year, I am buying a ticket, so I can take home a piece of artwork, too.

Markethouse at Annapolis

The City of Annapolis has allowed the MFA to use two unrented spaces in the Markethouse, next to the City Dock, for member artists to show their work. Every month, the artwork changes, so stop by to see the show, and enjoy some of the best food by Vaccaro’s and Atwaters!

Howard County Council for the Arts (HoCo) Holiday Extravaganza!

Save the evening of Friday, December 1^st for a HoCo holiday sale of local artists’ works. The sale runs from 6-8 PM at HoCo. Check out www.hocoarts.org for directions.

“Magic at the Mill” – Nov. 21^st and 22^nd

Join the merchants at Savage Mill for this annual, fun, family event! I will be hosting receptions on both days from 1PM to 4PM, with a cool twist – “Color Magic” – a show about color. I will be offering information about color, why we love it, hate it, crave it, and drop our jaws over it. And there will be a contest, and prizes, and a drawing, and wine, and food, and all kinds of good stuff. The show is now up, and will run through the end of the year. Please call me (443.286.3233) or e-mail me (cathy.harville@gmail.com) to schedule a time to visit. I don’t keep regular hours, but I am very flexible, and will be happy to spend time with you in my studio. Visit my website (www.harvilleart.com) for more information.

Keeping my fingers crossed…

I have submitted three pieces for the November juried show at MFA in Annapolis. I will find out tonight if I am juried in. The reception is Sunday, November 8^th, from 3PM to 5PM, at the Circle Gallery, 18 State Circle.

Chestertown Art League – November Show

Two of my pieces will be on display in the member’s judged show through November. Chestertown is a quaint and friendly little town on the Eastern Shore, full of galleries and artists. My husband and I discovered by boat, and visit every chance we get! And, the town is very dog friendly, which is important to us folks with canine friends.

Until next time, artfully yours,

Cathy Harville

Sometimes You Just Have to Surrender

For the past two weeks, I have been ill with the world-renown H1N1 virus. So for the past 2 weeks, which feels like two years when you are sick, I have been unable to paint, wash the car, or keep up with cleaning. The main offending symptoms were wicked fatigue, weakness, and achiness in joints I didn't even know I had!

This morning, I woke up nearly symptom free. As the morning has progressed, my joints are reminding me that now is not the time to start an aerobic exercise program.

Sickness slows us down, and makes us surrender. And that is not such a bad thing. We have to really pay attention to our bodies when we are ill. So, during the past two weeks, I have read a lot, updated my marketing materials, enjoyed chocolate muffins, and napped whenever I felt like it. I have watched lots of movies, football, sitcoms, and Survivor. The folks on Survivor looked liked they felt much worse than me - I have snuggly blankets to stay warm, and a roof that doesn't leak!

I started playing around with painting today. While I was painting, all the aches seemed to melt away. I entered that special zone, where anything is possible. While the fatigue cut my session short, I still enjoyed those sensuous moments of mixing paint, and covering canvases. And maybe by this weekend, I will be ready to work on some real art.

Cheers,

Cathy Harville